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  • Adtech firm Rembrand is using AI to bring product-placement ads to YouTube and TikTok videos.
  • The ads appear as silent animations integrated into a creator’s video.
  • The company pays creators based on a fixed CPM rate model.

In an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. Two minutes into the video, an animation of two seltzer cans appears on screen with the text: “This video is brought to you by Bubly.”

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